If you have a special expertise or passion that you'd like to share with the world, you're in the right place.

You've probably heard the hype about a membership site - gather your tribe, build a platform, show off your expertise... make lots of money.  

People can make it sound so easy... but you may not be so sure that it is. What if you build it and no one joins?  What if you choose the wrong technology?  What if people don't like it?

Give me just a few moments and I'll answer those questions for you.

I'm Joy Duling. I've been helping my clients launch, run and grow membership programs for more than a decade. 

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Let's start with YOUR questions...

  1. What if you build it and no one joins?  
    To answer that question, I have to ask YOU some questions... Do you currently have clients, customers, readers, followers, etc. who love what you do?  When you speak to an audience, do they have lots of questions?  Does what you do solve a problem for your intended audience?  Is there MORE that you can share beyond what you currently do for people?

    If the answer to those questions is YES, then your audience WILL be interested in a membership... we just have to design it right.   

  2. What if you choose the wrong technology?  
    Technology is actually the EASY part... we just have to focus on not overly complicating it. That's what most people do. They have a big dream for what their membership program can be, so they start out too big, making it more difficult to launch and more overwhelming for potential members.

  3. What if people don't like it?
    Then you pivot and adjust in response to member feedback. I don't know of ANY memberships that never change what they do after they launch. The cool thing about a membership model is that it naturally evolves over time because members will tell you what works and what doesn't. There's NO reason to suffer under perfectionism paralysis. 

NOT Just a Training... The Launch Solution walks you from Concept, to Launch, to Tweaking & Trouble-Shooting... as Quickly and as Painlessly as Possible!


Who This Program is For...

  • People with an area of expertise or passion that they'd like to share with an audience on an ongoing basis - this includes authors, speakers, coaches, consultants, nonprofit advocates, industry experts, etc.

  • Those who DO NOT yet have a membership program - if you have an EXISTING program that you want to grow, I have a different program that will be a better fit for you.

  • Action-takers... the whole goal of this program is to actually get your idea out of your head and into the world so that you can begin gathering your audience and serving them through a membership model.

Part 1:  Planning

I'm going to walk you step-by-step through what you need to know to set up your membership program.  Down-to-earth, no fluff... just what you need to know to get the job done. 

Module 1:  Structure
What to put into your program, how to set prices, how to make sure it's what people want

Module 2:  Technology
Protecting your content, choosing a platform, taking payments and automating renewals

We'll cover ALL the different kinds of membership structures, so I can guide you to the best technology for:

  • a community style membership, network or association
  • simple membership protection for a Wordpress site;
  • a membership-based course or online university; or
  • membership-based information products. 

Module 3:  Marketing
How to get people to find out about your program and want to join

Module 4:  Managing It All
How to scale your systems as your membership grows so that the work doesn't become overwhelming

Every module includes templates and worksheets to walk you through anything that's potentially complex. All you have to do is fill-in-the-blanks with your details.

Part 2: Implementing

Private Implementation Planning Session - After completing the modules described above, we'll get our heads together privately via phone or Skype... just me and you... to cover any situational questions you may have and to make sure you are 100% clear on next steps you need to take for launch.

Part 3: Monitoring (and Tweaking if needed)

Ongoing Metrics Tracking - you'll choose these metrics during your private session with Joy and we'll stay focused on improving those numbers throughout your entire experience

Six months of Launch-Focused Support & Trouble-Shooting - unlimited email support and virtual office hours reserved exclusively for you.

Plus EXTEND Your Magnetism with These Awesome Bonuses!

Want to see how the whole program lays out over 6 months?  Click here to download the Navigation Guide.

“Joy Duling’s Member Magnetism course came to me at the exact perfect moment. I was committed to creating a membership site, but I knew there were things I didn’t know how to do or where to find what I needed.  Joy deftly filled in a bunch of missing pieces for me around the different steps needed to vision, create and implement a successful membership site.

Everything Joy shared was valuable for me. From the hand-outs with specifics, to recommended resources, she covered the steps from “soup to nuts” to not only launch successfully, but continue to grow my lists, membership ranks and collaborate with others for mutual support and growth. I can’t say enough good things about Joy, her warm presentation style, thoroughness and fabulous information.

If you’re considering creating a membership community, Member Magnetism is the place to start!”

Kate Solisti
CEO, Kinship Enterprises and Harmony Pack

"I have been wanting to create a membership site in order to promote an online course. I am not tech savvy and had no idea where to start, what to charge, which membership site would work best for me and how to make sure that it was easy to use and accessible.

Luckily I found Joy!  She answered all of my questions thoroughly. Her attention to detail was remarkable and much appreciated. I would highly recommend her course!"

Mary Derbyshire
Alexander Technique Instructor

"I was not particularly aware of the benefits of running a membership site until I heard Joy’s introduction to her programme.

I had previously had a disappointing experience with a membership site but when I heard Joy talking about how it should be done properly, with the right structure, pricing and testing, I realised that I could do a much better job with her help this time.

I am now fired up to get started.

I would suggest to anyone who was thinking about starting a membership site that you should learn what Joy has experienced and now passes on, to ensure your Membership really delivers for your members and for you."

Jean Macdonald
New Midlife Woman Community

"Before I participated in this course, I thought a membership programme would be way too difficult for me, certainly not a thing for me. But right from the beginning, Joy introduced the subject in such a clear and easy to follow manner that she had my attention.  She addressed all the important stuff and I noticed that all it would take would be for me to become clear about how I was going to present my material in the future. It helped me a great deal to see that this was actually going to be do-able. 
I highly recommend this course because Joy’s presentation and materials are so well structured and she provides solid advice. Plus she’s so very friendly! 
I enjoyed this course so much that I’ve signed up for the year-long Advanced Skills program!” 

Andrea Hofman

The Launch Solution Program is your BEST chance of actually getting your program up-and-running quickly... without the headaches of figuring out everything on your own!

The fee for the program is $497, or you can choose super-affordable monthly installments of $97.

When you choose to pay IN FULL today, I will add a full year of access to my exclusive Membership Mastery Training Program, which delivers a new training every month on an advanced skill, strategy or tactic that you can leverage to attract more members and keep them happy for life. 

Current members happily pay more than $500/year to participate in the Membership Mastery Training Program.  But you get access today as a FULL PAY BONUS.