If you are truly committed to launching, running and growing a thriving membership program, I'd be delighted to help you get the results you want.

I love the change that can happen when you are able to gather a group of like-minded people to create a community. It truly doesn't matter if you're working with corporate leaders, pet lovers, long term care facilities, landscaping companies, nonfiction authors or any other type of individual or organization you can think of... the principles of ideal member experience are universal.

If you're excited about engaging your people and making real change happen for them, then you're my kind of person. Quite frankly, I'm a sucker for an inspiring idea and change-makers in general... count me in.

Launch is exciting. Getting stuck is not. So let's make sure your ideas get off the ground quickly and your program grows headache-free so that your membership can start making a real difference in this world.


About Joy Duling

Joy Duling, Founder of MemberMagnetism.com, teaches membership-based organizations how to more easily launch, run and grow.

She doesn't just talk the talk. In addition to her leadership role with MemberMagnetism.com and a25hourday.com, Joy also serves as Executive Director for a nonprofit organization that has consistently raised more than $1.1 million annually in membership dues since its launch in 2012.

At a minimum, an investment in a new initiative needs to pay for itself, doesn't it?  

And ideally, go far beyond that. 

The button below will allow you to download a revenue projection calculator. Simply enter your membership fee, your goal for new members, as well as how many you think will drop out... and the spreadsheet will automatically calculate a 12-month revenue projection. Compare that to your actual numbers and you can see how easily an investment in growing your membership program pays off. 

Self-Study with Post-Course Implementation Session

Instruction for self-paced courses is video-based and step-by-step templates walk you through all the concepts in a structured and understandable way.  Plus, because I want course participants to actually implement what they learn, I always provide an opportunity for a private, post-course Implementation Session.  

The only requirement is that you've done a certain component of the coursework that you will send to me in advance of our conversation.

Explore the Launch course
Explore the Member Experience Design course


One-on-One Launch Planning or Member Experience Redesign

Sometimes you just know that a self-study course isn't the best fit for you... you may need more interaction to stay motivated through the changes required.

Together, we'll create a plan of attack and I'll support you and help with trouble-shooting as you implement. Our sessions will be conducted via Skype or other Web conferencing platform.  

Let's Schedule a Call to Discuss Working Privately

Facilitated Retreats

For teams or boards, I offer facilitated education and planning retreats. The daily rate is generally inclusive of pre- and post-work.

Staff support can be provided upon request (at an hourly rate) to capture meeting documentation. 

Let's Schedule a Call to Talk About Your Retreat


Every membership program started from zero at some point.  

If you have no budget at all for support, I encourage you to take advantage of Open Office Hours on Fridays.  I go online over my lunch hour, every other Friday, to answer all sorts of submitted questions. You can certainly leverage that opportunity to get questions answered and implement ideas offered on your own until your budget situation stabilizes.

Learn More About Open Office Hours

Our free 21-Day Membership Growth Challenge is also a perfect opportunity for you, as well, because you definitely need to focus on getting some people in your door. You'll get a specific, actionable member attraction strategy every single day. 

"The quality of what Joy has done is hands-down the best support I've ever received. She has helped me think through offers and levels; helped me with branding; provided a wealth of ideas I would never have considered."

Sandra Green, Founder
Women Leaders Association

"With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning. I am not sure we would even exist without her capable help. I know we wouldn't be as functional."

Wayne Smallwood, Executive Director
Affordable Assisted Living Coalition

"Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities. They have given me so much more than an extra hour in my day; they have given me my work-life balance back. If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough. It is one of the best decisions I have made as a trade association executive director."

"Joy is an extraordinary out-of-the-box thinker. I have personally worked with Joy on my 5-year strategic business plan.  Over the years, I have worked with a number of strategic planners and Joy is by far the most practical strategic consultant I have ever worked with. I USE the plan. My consultants USE the plan.

Joy's process is well thought through and the end documentation is something that guides you and your organization to success. I love the fact that it is not a 2 inch document that collects dust on a shelf.  

I have also worked with Joy through our professional organization NAWBO and she is a shining professional in everything she does. She has helped to grow the organization and is regarded as a strong leader in the chapter."

Stephanie Calahan, CEO
Calahan Solutions

"I have spent years and thousands of dollars trying to grow my business, come up with new marketing ideas, get more clients, etc. Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started. My experience working with Joy has been entirely different. Joy provides "hands-on" tactics that are easy to execute. But, best of all, you see results... and fast."

Michelle Tjelmeland, Founder
Cochlear Implant Awareness Foundation

"I have worked with Joy over the past three years on numerous projects and I can't even come close to express in words how easy it is to work with Joy.  Joy has an uncanny way of understanding her clients, what their needs are, and how to motivate them to move in the right direction in order to meet their goals. She offers a calm presence that takes the edge off of any "overwhelmed" business professional - no matter what business they are in."

Sharon Hewitt, Owner